Why is Old School Fashion Repeating Itself?

Fashion has certainly come a long way from the top hats and petticoats era of the past. Clothes today have become a great combination of aesthetics and function. One might think that because of the progress that we have maid in the area of clothing, we would not look back at our past. Reality, as always, has a way of denying what we all think. Today, we all see a resurgence of popular fashion styles from the past. It seems that old school fashion is coming back.

First of all, what is old school fashion? Well, it constitutes of fashion coming from 1970s-1980s. Old school fashion is being brought back by fashion conscious young adults and teenagers today. Old school fashion is not only determined by the clothes. Old school fashion is evident in accessories, hairstyles and even in the attitude of the youth today. The question, however, is why? Why is old school fashion coming back?

There are a variety of reasons why people are bringing back old school fashion. First of all, this fascination with the past has started with television. Do you realize that the people who are bringing back old school fashion are the ones who grew up watching reruns of such shows as Happy Days? We are also the same generation who enjoy watching TV shows based on the past such as That 70’s Show.

Come to think of it, we have been exposed so much to old school fashion in other media. Think of the movies: we are the ones who enjoyed watching movies of old shows like Starsky and Hutch, Charlie’s Angels and other movies which have been resurrected from the old death of camp TV to the new life of the cinema.

Well, the media certainly brought about the old school fashion revival. It was the spark that created the fire. The question, however, is what fuels the flames? The truth is, people like old school fashion. It looks good and helps them reconnect with a past which was not as complicated as the world today. The reason why old school fashion is constantly gaining popularity is the fact that once it was reintroduced into society, people found that they actually liked it.

Old school fashion is also very popular because of the fact that there’s just something about it that is so sexy. Old school fashion was designed to show of the beauty of the human body. Fitted shirts and pants, cool patterns and designs, these are the trademarks of a past which young people have not experienced.

Another reason why people think that old school fashion is so cool is the fact that, combined with today’s technology of comfortable fabrics, old school designs can be pretty showy and yet casual at the same time.

So why is old school fashion coming back? Well, some people would see it as a metaphor for us trying to reclaim a past that never really belonged to us. It can also be a metaphor for trying to extract the best things out of the past. You see, when old school fashion was brought into this century, we never really brought all of the bad memories with it. Old school fashion could either be a great example of recapturing the beautiful past or it could be a bad metaphor for selective amnesia. You decide.

Masako Oka – Helping to Coexist Environment and Fashion

When Masako Oka, a fashion graduate from Sugino Dress Maker Women’s College, arrived with her self- designed range of fashion appare lcashing on their eco-friendly nature, people around the fashion world got well confirmed that she was the next BIG THING on the fashion canvas.

With the basic aim to “promote the coexistence of fashion and environment”, she designs dresses which are made of eco-friendly fabrics. These fabrics can be made of corn, bamboo, soybeans etc.

Probably, the inspiration to jump onto the green fashion trend was inherited from the geographical conditions of her birthplace Nagano. As a matter of fact, everybody knows the eye-catching natural beauty of Nagano.

Masako Oka, a Japanese fashion designer, is a complete institution in herself. More clearly, she is not only a fashion designer as she is related to Nagano Fashion College, as a principal, also. Even she is a widely acclaimed color analyst. This adds something more to an already fashionably vibrant career of Masako Oka.

So far, almost for last thirteen years or more, she has organized a number of fashion shows which aim to assimilate the environment consciousness and fashion together. Even she has participated in many such fashion shows. Hence, whatever materials she has used in the making of her fashion products are recyclable in their nature.

For example, to make her eco-fashion movement’s emergence felt around the fashion world strongly, she organized certain fashion shows being called as “Co-existence of Environment and Fashion,” “Fashion for the Earth” etc. Needless to say, these were the first of their type in that part of the world.

In 2003, she introduced ECOMACO, a brand of her own promoting green and eco-friendly fashion. ECOMACO promises to provide products which are biodegradable and ensure the curbing of CO2. Moreover, she uses, most of the times, a type of specific thread made of fermented corn syrup.

Fashion Ideas For Winter Occasion

In fashion, change is but a constant. Keeping pace with this evolving phenomenon, though is stated as being no play for many, is pretty simple, as long as one gets the basics right. By basics I mean, being familiar with your body type, knowing what cut suits you and choosing the right colour palate. It certainly does not entail following every new trend blind-folded. So, the first pre-requisite this winter for all the fashion frenzy people out there is “be distinct and unique in your style”.

Fashion ideas and trends are dependent on the climate changes. Every place has its own type of climate; so, when choosing fashion trends, one needs to keep the aspect of functionality of clothes in mind to make them last longer.

With time, people all over the world, men and women of all ages, have become more fashion conscious and have started to spend lots of money to follow fashion and keep themselves updated with respect to various fashion ideas. Whenever you talk about fashion, fashion of women is always brought into limelight. However, men are equally becoming fashion conscious, and their changing fashion demands are being given same importance as that of the changing fashion demands of the women.

To keep yourself up-to-date with respect to fashion, you really do not need to step outside your home; you can just log on to different fashion websites and can find what winter fashion is all about. If you are not an internet person, you can grab fashion magazines and fashion guides, available in stores and can get latest tips on winter fashion. Another way is to get yourself a personal fashion stylist, who can guide you about what you need to have in your wardrobe, during different seasons.

Winter fashion is all about adding layers to protect oneself from cold and chilling climate, but at the same time, looking trendy and modern is equally desired. Winter fashion wear is extremely opposite to what you will be wearing in summers.

Students, teenagers, mothers and professional ladies have always loved wrapping themselves around with trendy and furry coats and scarves in winters. They prefer wearing tight-fitted jeans or pants under long coats. This is what females have liked to wear in winters for a few years now. Winter boots and leather clutches and bags become extremely popular in winters.

Fashion for women is much more diverse than for men. They have a lot of various accessories to choose from, while basic winter fashion for men includes cool cardigans, which every guy should own. Cardigans not only provide layering but also make them look more sophisticated and classy. Winter Fashion ideas for men include various colours like purple, blue, red and brown paired with a darker coloured pant or a pair of jean. Blazers and jackets are also gaining popularity this winter.

This was all about what has been the general fashion idea in winters for both men and women. Let us now have an insight to the fashion mantra this season. As exciting as it sounds, it will certainly work wonders for each one of you out there. This season is all about colours for women out there. They should go for bright exciting colours such as greens, yellows and pinks; those dull clothes should have no space in your closet. Accessorize yourself, straighten your hair and wear very little makeup, if you want to stand out. Men should go for unique coloured cardigans that fit them well, and should own scarves.

Fashion Designer – Do You Have What it Takes to Get Into Fashion?

For an artist, the world of fashion can seem more like a business than a world of creative fashion design. Aspiring fashion designers need to understand that this is all necessary. Business is the life blood of fashion and the fashion itself is only the soul. Fashion simply wouldn’t be able to see mass production if it were any other way. So you may be a ‘creative’ but as a fashion designer you must develop a passion for not only design but manufacturing challenges, the excitement of marketing and overcoming competition.

In the professional world of fashion, you’ll spend less than 10 percent of your time designing your collections and the rest of the time working out money management issues, and executing marketing strategies. These are the only things that will give life to your creative work and allow you to survive as a fashion designer so your garment designs will hit the store shelves and not just remain the beautiful figments of your creative imagination.

You want to become well acquainted with the business aspect of fashion. Don’t even think of starting out on you own. Work for any designer, design house or clothing manufacturer first so you can become well versed in how the fashion industry works on a daily basis and carefully climb up the ladder from there. Study how other fashion designers made their way to the top. Most of the biggest name designers worked under other designers for years before they started their own labels. They often worked for more than one fashion designer or fashion house. Having different positions and seeing different ways of how business was handled, they gained hands on knowledge, experience, confidence and acquired indispensable assets of credibility and reputation at the same time.

So if you’re getting into fashion design you’ve got to plan on being a lifer if you’re going to one day own your own line. Here is a list of characteristics you need to either have already or acquire as you go along in order to become a successful fashion designer:

– A hard edge against negative feedback and rejection.

– You need a very competitive spirit.

– You need the ability to be organized and be able to function under extreme stress of dealing with difficult people, multiple deadlines and responsibilities.

– You need to love or learn to love the marketing, negotiating and networking game in the world of fashion.

– And you need the willingness to keep your mind open to learning new things as a fashion designer.

How To Get A Job In The Fashion Industry

The fashion industry increases in popularity day by day, so there are lot of competitions and opportunities nowadays. It is really simple to have a degree in marketing. As this competitive industry keep on growing, there is a lot of demand for specialized and educated faculties in fashion. People who got a suitable academic degree in fashion will soon discover that they’re more in demand in this industry.

Many academic degrees in fashion provide the courses in which you are interested in. Fashion marketing, fashion design and merchandising are the three leading opportunities in fashion.

Today many people dream of becoming a designer. However, only people with serious determination and artistic ability will get ahead in this industry. A designer should be able to apply textures, lines and colors to the eyes and through drafting they should bring the imagination to life. When the final outline is over, the designer should carefully select the fabrics to apply in final product. After choosing the material, they should cut a shape from the material and stitch it together.

The fashion marketing course comprises designing, advertising and business techniques of the apparel industry. The fashion marketer should have a great knowledge about industry network because it helps them to identify which method could be able and attractive to target the industry.

They’re responsible for knowing and tracking the latest trends in world. They should also be familiar with people’s interest. This marketing course connects the fashion designers to the world by tracking the customers purchasing attitudes. Next the fashion marketers should come up with some ad campaigns to target particular consumers who are interested in their products.

The role of merchandisers is to purchase the clothes and show it to the shops. Among the greatest roles of fashion merchandising is to display the clothes to assist customers in purchasing their products.

The role of marketer is generally choosing the clothing lines and deciding how to introduce it to the market. You’ve to consider the wonderful thing about whether it concerns the structure, color or line. You should get interested with fashion, don’t understand it fully and always look to learn more.

If any of the above mentioned courses appeals you then you should consider getting a degree in the fashion industry. Fashion is the thing which combines an artistic eye and business. If you get an academic degree in fashion, then you can grasp higher positions and earn lot of income than those who do business without formal education. So if you have the proper degree you can rule.

Fashion Photography, Some History

Magazines such as Allure, Vogue and Vanity Fair are known to display some of the best fashion photography that you will ever come across. Photography is a way of showcasing models wearing the trends in clothes, jewelry, sunglasses, hairstyles, necklaces, shoes and other items. The first known record of fashion photography was the portfolio of the Countess de Castiglione, Virginia Oldoini in 1856. The world’s first fashion photographer was Adolphe Braun, as he was the one responsible for shooting the first fashion model. Spark and color were added to fashion magazines once halftone printing was introduced to the fashion photography industry. The first magazines to make use of fashion photography were the French magazines Les Mode and La Mode Practique.

At first, fashion photography consisted of staging the shoots in natural environments using natural poses. Baron Adolf de Meyer was the person who first developed and adopted this practice. In the first part of the 20the century, the magazines that were the leaders were Harper’s Bazaar and Vogue. The moguls of the industry still pay tribute to the likes of Yva, Edward Steichen and Cecil Beaton, and George Hoyningen Huene. These were the individuals who help to establish fashion photography in Europe. Irving Penn, Richard Avedon and Martin Munkacsi made significant contributions after World War II.

A majority of the artists of earlier times deserted their adopted forms, and took on a more independent and natural style. 1936 was the year that models were first photographed at the beach in different poses, by Martin Munkacsi. After World War II, fashion photography became quite popular among young men who loved to hold a camera in their hands, and among young women who had the ideal body type of a fashion model. Today, fashion photography has evolved into a life of its own. Models and photographers are now seen as international celebrities, and enjoy the lifestyle of the rich and glamorous. But make no mistake this it is no easier for the photographer then it is the models, only a small percentage of those trying to make it actually succeed.

Fashion can be showcased in various avenues. Some of these well appreciated and well paid avenues include celebrity portraiture, art photography and fashion advertising. Fashion moguls such as agent Gloria Cappelletti and photo editor Clio McNicholl both agree that the fashion photography industry is quickly evolving.

For anyone wanting to become a fashion photographer it is important to keep up on trends and aesthetics of the industry. Study the images in the top fashion publications and try to understand the images and what attracts editors to them. Its interesting to look back at some of the really great photographers from a few decades ago. Interesting that some of the fashion photographers appear to have disappeared. The ones still shooting are the ones that accept change and reinvent their style all the time, fashion photography can become dated almost as quickly as the fashions they showcase.

As a professional photographer, apart from your camera, the most important tool that you can own is your portfolio. Your portfolio is actually your gateway to the industry. There are certain guidelines that you must follow when submitting your portfolio to a fashion editor. Once you are able to follow these guidelines correctly, you will on your way to becoming one of the world’s renowned fashion photographers.

How to Be a Fashion Designer

To be or not to be a fashion designer is a tough choice. Fashion designers are not people you get introduced to all the time. And successful fashion designers are usually too busy or too secretive to share how they got the job. So it can be a dilemma on whether you should take the plunge and invest a small fortune on an unknown future.

No rewarding career in life is ever made to be simple. Fashion design is no exception. Famous designers work extremely hard for their fame and money. But one thing is for sure – if you plan from the start to dedicate yourself, half the battle is won.

Many professionals in the fashion industry will readily agree that fashion students nowadays think that they deserve a paycheck without “paying their dues.” What dues, you ask? Most of them might sound like modern-day slavery. This includes frequent 18-hour work days; weekends spent at work; fetching coffee for the entire department; and being criticized and picked on constantly by co-workers.

Yes, the horror stories you see on reality TV are true. Some of them at least. In a creative industry, anything can happen. So be prepared for it.

Still want to be a fashion designer come hell or rain?

Here are three mantras you should memorize:

1) Your portfolio is your design identity

Just like how celebrity models value their looks and work on maintaining their charm, you have to do the same for your portfolio. Future employers and the public are going to judge you based on your skill to design fabulous pieces. And your portfolio is going to show them exactly what you are capable of.

No matter how hard you work, procrastination can be really hard to beat sometimes. So the best way to get the most versatile fashion design portfolio would be to enroll for a fashion course. Being in school will force you to leave your comfort zones. With the right training and dedication, results are often impressive.

2) Understand why people dress the way they do

The Japanese have their kimonos, the Indians have their saris, and the Chinese have their cheongsams. Even though global fashion is now mainly influenced by top fashion cities like Paris, New York, and London, people around the world still dress differently. A true fashion designer has the EQ to understand what customers want and need.

Are people feeling warm in tropical climates? Do others need to cover up for religious reasons? What kind of jobs do they have? Are your designs simplistic yet stylish enough to be worn every day?

When it comes to fashion psychology, the variables are endless. Yes, you may argue that it is more fun to design for haute couture. But in reality, fashion is more of a business than an art. Even the rich from the highest echelons are still humans. One of the best ways to grow as a fashion designer is to create clothes for everyday people.

The exciting bit about fashion is that it changes every day. So no two days will ever be exactly the same.

3) Find a good fashion school

It can make all the difference in your life. Good schools have the facilities you need. And they also hire lecturers who are well-connected within the industry. Have plans to be an international fashion designer? Consider enrolling into an international school. This allows you to meet many sorts of people from around the world. And it can help you learn a bit more about understanding people like mentioned earlier.

While in school, you will work on assignments necessary to build the best portfolio before you graduate. You will make your own fashion collections, sketch your best designs, and pay homage by studying about the various designs and designers that made fashion history. A fashion design student’s life is nothing short of colorful and exciting.

If you feel that your country may be too conservative for full creative expression, an alternative is to study fashion abroad. Countries like Australia and Singapore are ideal for an English-speaking environment and career opportunities after graduation.

Feeling adventurous? Studying in developing nations can help you save money on craft materials. Not to mention, countries with strong manufacturing industries allow you to build a contact list of reliable suppliers. This will come in handy when you want to start your own label. Living costs in a developing nation is also less costly, so you spend less on your overall education. Countries like China, Thailand, and Sri Lanka can offer you this experience.

Want to find out more about studying fashion design abroad?

Everyone’s case is unique and we want to give the best advice that works for you. To ensure quality education every semester, there are limited seats in Raffles. And they are filling up fast! Need more information? Fill up an enquiry form and an experienced Education Consultant will provide you with a free consultation.

Fashion, a Stunning Demand

Tuning into a separate segment of fashion is an overall terrible topic as to choose about what to scratch or not. Fashion could be an exciting, excellent topic, and it is hard to demand a decision that direction when it comes to exploring surface in many ways of the main stream. However, of course, in additional and extra that niche bloggers have a higher probability of obtaining income. As a result, they have a tendency to move to dedicated audiences.

That is, not all niches on fashion are for money making the same. Some simpler surface unit is a less complicated luxury niche than to get fringe benefits from a niche styling second-hand store. Do not be discouraged! With a bit of innovative, out of the box, you are thinking of anything new.

It plays a critical and vital role because it’s thought about as a way of expressing one’s self. The dresses or robes and accessories that people wear whether man or woman, make them understand with a bunch related to different

· Religion

· Region

· Profession

· Attitudes

· Families

For this reason, fashion is another substitute running in the mainstream of any country.

A passion for rich

Many factors affect elaboration of style in complete respect.it is now becoming a universal truth that fashion is only the zeal of wealthy and famous personalities of the World, only they can meet the latest trends and traits. But throwing a glance around us everyone does fashion in a way or other. Every class of society has their fashion. They also relate to religion also.

Media and fashion

Media is also playing its role positively in spreading latest trends. Films, TV shows, fashion exhibitions and last but not least, especially now a day’s social media have totally changed the trade. It has made fashion traits faster than ever. Fashion always change and limelight figures whether models, cosmetics, wardrobe, accessories, etc.

Fashion designer

In history, matter Weaver was known as a skilled person, but today an artist is recognized for his/her creativity, and it not only relate to dresses but also with the other accessories as well. Because these days’ fashion is not only related to dress but also with shoes, bags, makeup, jewelry, etc.

The manner of dress is always in a fluent one set is in trend, and the other is pushing it out to come in. New styles are always pop up in movies or shows and ladies instantly copy them; the women always want to look like as models look.

Traditions and manners

Though fashion deals with apparent looks but also with manners, because manners meant something much deeper than fashion only.

There are also traditional styles which are very fast these days. Like smoking, drinking, living in the joint family and parental care was once in trend in some societies but now changes.

How Social Media Is Driving Sustainability and Ethics in the Fashion Industry

The sustainable fashion industry is gathering pace as consumers start to think more about what they buy and try to lessen the impact of their purchases. Part of the reason for the growing success of sustainable and ethical fashion is social media and its ability to educate, share stories about brands, good and bad, alert consumers to the vast amount of choice that is out there, create communities and allow individuals to become key influencers as they to make their views and style choices known to their peers and the brands that they buy from.

Social activism has become a significant force for change and has had particularly notable results with respect to sustainability in the fashion industry. To date Greenpeace’s campaign to detox fashion has attracted over 400,000 supporters. Greenpeace promoted its campaign primarily through social media with an engaging Japanese anime style YouTube video. They also encourage supporters to sign up to their Facebook page and Tweet their support. The campaign has been hugely successful with a number of fashion retailers agreeing to clean up their supply chain including the world’s largest fashion retailer, Zara and the world’s largest jean manufacturer, Levi’s. Greenpeace also encouraged people to send in an Instagram photo with the name of the company that they would like to see detox next for the chance to star in their next campaign.

Labour Behind the Label is a campaigning organisation raising awareness of ethical issues in the fashion industry. Recently it called for Adidas pay US$1.8 million in severance owed to 2,800 workers from its former Indonesia supplier, PT Kizone and attracted over 50,000 supporters. Labour Behind the Label have also instigated a number of other campaigns including a call for brands to ban sandblasted denim by encouraging supporters to, amongst other things post to the brands Facebook page with a link back to the campaign website. This isn’t the first time that Adidas have found themselves a subject of the public’s disagreement expressed through social media. In June 2012, the brand withdrew its shackle trainer when, its debuton their Facebook page (ahead of its market release) prompted comments criticising the design as a symbol of slavery.

In addition to increasing awareness and driving change with regards to bad practices in the fashion industry, social media has also become a positive force in spreading news of companies that are getting in right, making a difference and have a great story to tell. Social Media includes a range of different platforms and networks which are being used to help ethical brands tell their stories. YouTube is perhaps the mostly widely used and for AW13 London Fashion Week, a series of ethical fashion videos were broadcast as part of Estethica before being posted on YouTube where they can be viewed, distributed through other social media and posted in blogs.

The significance of social media to marketers is due to the way that it can drive and accelerate social proofing. Social proof is the way that we validate what is the norm by looking at the behaviour of others. Social media greatly magnifies this process by allowing us access to a much greater number of people to validate ourselves against than most people could experience in the offline world. The strong online communities of influencers and advocates of sustainable and ethical fashion that grow on social media platforms play a key role in this social proofing.

Toms Shoes is just one interesting example of an ethical fashion brand that has managed to bridge the gap between the ethical and mainstream fashion market. Behind this success story is perhaps their ability to tell a good story using social media. Their One day without shoes Campaign encouraged users to spend one day without shoes and to tweet about their experience using the #withoutshoes hash tag. They amplified this message by partnering with AOL asked consumers to help distribute the #withoutshoes messages to over 1,000,000 before the event date and celebrity retweets gave a further boost. Tom shoes have also proved popular with fashion bloggers and on outfit sharing websites but it is difficult to tell if this is partly a cause of effect of their social media popularity, perhaps a bit of both.

Within the various social media platforms are communities made up of people with an interest in a particular subject, their impact however extends well beyond their actual community and the more they interact, the more they grow. There are a number of social media communities that are driving change in consumer habits by encouraging fashionistas to make do and mend, upcycle and wear vintage and second hand clothing. This coupled with a move away from trend led looks to individual style statements is helping to change what is considered cool. Street style photographs, fashion blogs and outfits sharing websites all help to inspire rather than dictate how people should dress and have helped to bring about a democratisation of fashion where consumers have more choice and access to many more brands than those available on the high street. Even the concept of buying less is becoming a topic of much discussion on social media as bloggers take on challenges to look stylish for a week, month or even a year just by wearing limited pieces of clothing or without buying anything new. Perhaps one of the most well known of these challenges is the Uniform Project where one girl pledged to wear a little black dress for 365 days as an exercise in sustainable fashion but there have been many more. Labour Behind the Label also runs a challenge called the six items challenge to help raise both funds and awareness of the issues surrounding ethical practices in the fashion industry.

As the world of social media and fashion 2.0 continues to expand and develop, so too will the ways in which we discover, share, become informed about and consume fashion. Hopefully social media will continue to empower consumers allowing fashion conscious individuals to embrace both style and sustainability and brands to find new models for working that ensure they are practicing and communicating their ethics in the most effective way. Social media has opened up communication and this can only be a good thing in terms of increasing transparency and choice in the fashion industry.

Indian Fashion – The Emerging Trends

The Indian fashion industry has evolved a lot over the past few years. Indians are now more conscious of what they wear. The rising incomes of the people have led to the increase in demand for designer outfits.

While earlier only the rich could afford such clothes, these days’ affordable prices and easy availability have made fashion accessible to almost everybody. The market of branded clothes has been increasing steadily. More and more people are switching over to branded clothing. Several national and international brands have found favor with the Indian masses. Here are some factors that have played a crucial role in the evolution of Indian clothing.

Malls – The mall culture have taken the country by storm. These malls offer a wide array of branded clothing all under one roof. Some of the most well-known malls in the country include Lifestyle, Westside, Pantalons, Globus etc. These outlets offer an international shopping experience to the buyers. There are also family stores that are slowly emerging as the shopping hub for a vast majority of Indians. These stores are equipped with clothing for the entire family. Some of the well-known family stores in the country include Big Bazaar, Maxx, Roopam, Fashion Station etc.

Boutiques – Another feature of the Indian fashion scenario is the ever-increasing presence and popularity of boutiques. A boutique is a small shop that sells unique designer products designed by a particular designer. A large chunk of Indian designers sell their ware through their boutiques. Boutiques can be online or offline and both are equally popular among the shoppers.

Fashion shows – Beauty pageants and fashion shows have also had a considerable influence on the Indian fashion scenario. Some of the best designers showcase their works through the outfits worn by the men and women in the fashion industry. In fact, India has garnered a lot of exposure and appreciation through such events. The 90s witnessed the start of the fashion boom in the country. With Indian beauties like Aishwarya Rai and Sushmita Sen winning international beauty pageants, Indian fashion got a huge boost.

Fashion institutes – That fashion is a serious business in India is revealed in the increasing number of fashion schools in the country. Several thousand designers pass out from these institutes every year. There has never been a busier time for the fashion industry as now. Today, the fashion industry is at par with international standards.

The past few years have seen India emerge as one of the fashion hotspots of the world. Talented Indian designers have dazzled the world with their brilliant creations. As Indian fashion continues to evolve, it has a very bright future ahead.